Pinterest users simply LOVE planning for future events & holidays. Pinterest makes this an easy and enjoyable process for them. It’s one of the main reasons the platform is so popular. Since Pinterest folks typically love herding ideas from seasonal home decor to outfits and gift ideas for special occasions, you’ll see a lot of seasonal content on Pinterest.
So what does this have to do with your products? You might be thinking: I thought I’m supposed to be pinning stuff that’s related to my product and my niche.
Even if your products are not directly related to any of the upcoming holidays, pinning seasonal content that engages your audience is still important.
Why pinning seasonal content is important
Let me, for a brief minute, take you back to how the algorhythm (eek, who else hates this word?) works on Pinterest.
Short & sweet: your pins will appear in the search if your account is considered to be sharing quality content.
One of the main indicators for quality content is the amount of engagement your pins get, including your own content, as well as content you share from others. Engagement is if a pinner interacts -enlarges, repins or clicks through- with your pin.
Pinterest keeps tabs on your profile to see how you are doing. It will be more likely to show your content if your pins consistently get good engagement. Consistently curating quality content will enhance your ‘pinning authority’, so to speak. Having more ‘authority’ will help you show up in search results higher, and get you in front of your potential customers faster!
How seasonal content comes into the picture
Seasonal content is always trending on Pinterest. Popular content naturally tends to get high engagement. You can use trending topics to increase exposure for your account.
How to pin seasonal content – The right way
So we’ve established that seasonal content is good for your Pinterest account and you’re about to go hunt down the most popular pins of the season. But before you do, here are 2 important things to remember:
Pin the right things
Seasonal content is not a wildcard to start pinning anything and everything that is trending at the moment. As with the rest of your content on Pinterest,
take a moment to think who you are targeting. Align your approach to seasonal pins to appeal to your ideal customer!
Are they parents? Or young millenials? The clearer your focus, the more chances you have of attracting the right crowd!
Pin at the right time
Pinterest folks tend to start planning well before everybody else. Your pins can also take some time to reach wider audiences. You need to take all this into account when you establish what seasonal content to start curating at the moment. Generally speaking,
you can start preparing for upcoming events 2 – 3 months in advance!
Find out What to pin this June to boost your Pinterest account -> Click HERE!
How to pin seasonal – And keep your profile tidy
So you’ve got plenty of ideas to get pinning. But how do you actually organize all of this? Should you create a board for each topic separately? Or make one big generic board? What’s best?
If a holiday is closely related to your profile and the type of content you pin by default, then by all means, create a stand-alone board for it. For example, if you sell items that are typically given as gifts, you can totally create a board dedicated solely to Father’s day.
Otherwise, I wouldn’t recommend creating a separate board for each holiday: the more boards you have, the harder it gets to keep things organized. So what to do instead?
Option 1: You can create 1 board for Holidays & Events, and organize your board with the help of board sections. This is a great way to keep things in one place, and allows you to grow with seasonal content without it taking up too much importance or space in your profile.
Option 2: If you think that having that many board sections will get overwhelming for you, you can opt for creating a board by season, e.g. Summer Holidays & Events, Autumn Holidays & Events etc.. and similarly to the previous solution, create board sections for each topic you want to drill down into.
I hope you feel inspired and ready to get pinning! As always, I’d love to hear from you:
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